Natalie is a teacher and holds an MA in English Education and is in progress on her PhD in psychology. What makes a person creative? E. And even better they always have a happy ending. The patient’s personal history). Let's look closer at one of those ways, case studies, and its strengths and limitations. The case study is a method of research that, like any, enjoys some advantages and suffers from some disadvantages. This makes case studies both engaging and relatable.
There are many ways to gather qualitative data. Finally, a case study can be either qualitative or quantitative in nature. Advantages of case study research in psychology. This is not an example of the work written by our professional essay writers. It’s probably not hitting “Add to Cart, ” right? What is it about the human mind that allows certain people to think outside the box? It highlights its increasing importance as a research tool, exploring its origins, meanings and delineation as an investigation methodology. What do they have in common? How should she do psychological, scientific research on creativity? More and more, consumers are taking part in a stage of the buying cycle known as the “, ” or the research stage. Once you’ve identified a type (perhaps a running shoe) and a color (let’s go with yellow), what’s the next step? Between identifying a product and making a purchase, they’re looking at product reviews, testimonials, pictures, videos anything they can get their hands on. Your customers are the heros of these stories and your product or service is what helps them save the day. Many PhD students who are not confident about their research and/or data analytical abilities will choose a case study method for their dissertation believing that they can sidestep some of the rigor and complication of other empirical research designs.
For example, the case study can be exploratory (create new knowledge), constructive (solve some problem), or confirmatory (test a hypothesis with empirical evidence). Scientists and researchers in the social sciences employ a variety of scientific methods to study real-world and laboratory-created scenarios when it comes to human behavior. He conducted very detailed investigations into the private lives of his patients in an attempt to both understand and help them overcome their illnesses. The idea that case study research can only be qualitative is incorrect. And this isn’t only true for B7C, it’s also true for B7B, where the ZMOT is becoming a critical stage in the buying process. 65): the weaker brother of the methods of Social Sciences. Perhaps Mel notices that great creative thinkers all have a special place in their homes, like a chair or a room, where they can go and think without being interrupted. Learn the basics of a case study and whether it is the right method for your PhD research project. Let’s go through a few of the benefits of using case studies as: If you think about it, case studies are a lot like stories. The case study can accomplish many of the same goals as other methods. But how should she answer those questions? Get the grade or your money back Plagiarism-free Delivered on timeGet the grade or your money back Plagiarism-free Delivered on timeThis essay has been submitted by a student. What circumstances lead to creativity? Case studies are one of the most important tools in your arsenal for a variety of reasons.
She wants to know why some people are so creative, and how individuals can develop their own creativity further. The. The research may also continue for an extended period of time, so processes and developments can be studied as they happen. One of the most persuasive sources of information that consumers seek out are customer testimonials. Say you’ve gone online to purchase a new pair of shoes. Nothing could be further from the truth. G. One major type is qualitative research, which involves looking in-depth at non-numerical data. One of the more misunderstood and misapplied methods is the case study. All of these are good questions for Mel to ask. Thematic coding) etc. For example, Mel can look at creativity by examining the process by which artists create. They focus on the individual case without reference to a comparison group. The case study can also use either a primary (the researcher collects the data) or secondary (the researcher uses someone else's data) approach.
Like any scientific method, the case study is appropriate in some instances but inappropriate in others, and is but one method a PhD student can choose as the basis for a dissertation. Grounded theory, interpretative phenomenological analysis, text interpretation, e. The case study research method originated in clinical medicine (the case history, i. All the approaches mentioned here use preconceived categories in the analysis and they are ideographic in their approach, i. This work is to present the case study as a research approach, showing that its characterization is not an easy task, due mainly to its many different approaches and applications.
The data collected can be analyzed using different theories (e. ). If this is the case, then Mel might produce a theory that having a special place to think without interruption makes people more creative. There are many types of research in psychology. In order to demonstrate its application, it indicates its most common advantages and constraints, stressing the important role played by the researcher, who must be careful about generalizations, striving constantly for scientific rigor in the treatment of the subject. A typical format introduces your customers or clients (your characters), fills you in on the conflict they experienced, and then wraps it up with the resolution. Mel is a psychologist who is interested in studying creativity. Case studies are in-depth investigations of a single person, group, event or community. Typically, data are gathered from a variety of sources and by using several different methods (e.
Just like when you’re shopping for shoes and want to browse through the customer reviews, prospects want to see what kinds of experiences other people have had with your product or service.
Case studies are widely used in psychology and amongst the best known were the ones carried out by. For B7B companies, this not only means informal reviews by customers, but also.